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Professional Search Engine Optimization For Novices

by Albert Weiss

WARNING! I don't know of any instant method for you to get fantastic rankings and mountains of traffic to your website inside of milliseconds, like all of the other so called Search Engine Optimization Gurus who spam your email inbox claim. But then again, if you believe all of the hype that they spew, you must still believe in Santa Claus or that the earth is flat.

However, if you want some honest information about how a beginner built and marketed a successful website in less than one year, then hang in there. This article is about what has worked outrageously well at getting mountains of highly targeted traffic to an ecommerce website that I own.

A year ago I was a complete amateur at this, and I didn't even know what Search Engine Optimization, reciprocal links or article marketing was. Today I am the owner of a outrageously successful ecommerce website.

Now, I don't claim to be a SEO expert or guru. But I can honestly tell you that in well under one year, I've been outrageously successful at driving lots of qualified traffic to my site without paying a dime for it. My ecommerce website also has a much higher conversion rate than many other ecommerce websites on the web do. In other words, my site is well in the "black" and making plenty of money.

Here is a little background on my experience: I've been in my own business since 1969 and I've had a great deal of success at it. Since about 90% of all new businesses fail within 3 years, and many established businesses fail regularly, I think that over the years I've learned how to rapidly adapt to a changing marketplace.

I decided to morph my profession into an Internet business in Feb.. So I bought a copy of FrontPage and I started creating and building a website. At the same time I started transforming my "product" for Internet consumption. In June, I was 59 and I retired from my business in order to focus full time on marketing my "product" via my website.

You must be wondering what my "product" is. My "product" is information. But I'm not going to tell you exactly what kind of information it is that I sell, and I'm not going to send you to my website because I don't want my direct competitors to know how I took a brand new homemade PR0 site, and advanced it to a PR4 site by Thanks Giving - a six month time span.

More importantly, I don't want them to know exactly how I got my homemade website to get to a first page ranking in the Google organic SERPS for dozens of very important keywords, and on the first three pages of Yahoo, MSN, and Google organic SERPS for literally hundreds of different keyword phrases. It has taken me way less than a year, and many of my competition has been struggling at it for many years!

I'll be the first to admit that I wasted a lot of hard earned money and time on a lot of Internet marketing software and lots of worthless information from the "Internet Get Rich Quick Gurus." At the same time I've learned which Internet software packages are beneficial and worth the money.

HOW I FOUND SUCCESS ON THE INTERNET - ARTICLE WRITING AND MARKETING

Many people have used link trading to promote sites. I myself have traded links with others in my industry. However, it is my belief that writing articles and getting them published on thousands of competitor websites for free has had the most profound impact on my ecommerce site's ranking and the amount of money that I have made. But beware: If you are not aware of the downside of article marketing, you can quickly drive yourself out of business.

WHAT MAKES ARTICLE MARKETING SO EFFECTIVE?

It's simple: 1. The quickest way to rank well on the search engines is to have a lot of one-way links from other on-topic websites to your site.

2. When you write and publish a good article to another site, your "payment" for the use of that article is one or more links from that article back to your website. The more articles that you write and publish, the more free one-way links pointing back to your site. The more one-way links from other on-topic websites, the better your site will rank in the organic SERPS.

3. If you write a good article, you can set yourself apart as an expert in your field. Well written articles will create a lot of validation for you. And a well-written article is one of the best ways to get qualified traffic to your site. That is because people will read it, and if you've built their trust, they will click your link to see what you have to offer them.

NOW FOR THE MONKEY WRENCH - AVOIDING THE GOOGLE DUPLICATE CONTENT FILTER

If you want to be successful then you must get your well-written article on hundreds or even thousands of other sites. Google doesn't like duplicated content. What that means is that even if you have an article on hundreds or thousands of other sites, the search engines can find the identical articles and only give you credit for the links in one, or maybe a few of the published articles.

So in the real world, in order to get the most benefit from your articles and links you must create a different well-written article for each website. But nobody has that kind of time or talent, right?

Well . . . . Thanks to modern computer programming, articles can be spun, spooled, or re-written automatically using software. And indeed, in 2006, article-spinning software began to appear on the scene.

Unfortunately, most articles that are spooled are worthless because the articles that the software creates on full autopilot can be totally laughable. The grammar and syntax is almost always all wrong. And people who read them will think that they were written by a six year old. And because of latent symantic indexing, the Google algorithm can also pick out and ignore these laughable articles as well.

However, if you create an article that has been well-written to begin with, and then use the spooling software correctly, the software can re-write your article into hundreds or even thousands of unique, high quality articles that anyone can feel proud of. And more importantly, your articles will be more than unique enough to avoid the duplicate content filters.

If you don't like to write, if you do not have the time, or don't have the expertise, don't worry. You can purchase PLR (private label rights) articles and spool them! But you will always be better off if you can write your own articles.

I've used desktop article spinning software that I paid about $200.00 for, to create these kinds of spun articles, and it works great. As I write this page, I still do use this kind of software for spinning articles that I submit to article directories. The upside of this is that each article directory gets a unique version of the article, and this version won't get filtered out by the duplicate content filters. The down side is that as other webmasters take these articles from the article directories and publish them on their sites, most of these re-published articles will get filtered out. But they will still increase the traffic to your site as people read them and click your links.

Published articles usually trigger a lot more referrals if they are published directly on your competitor's website! But it is usually somewhere between very difficult and impossible to recruit other competitor webmasters to publish your articles. So that relegates you to submitting only to article directories.

HERE IS SOME GOOD NEWS!

There are some affordable online services that allow you to use their article spooling software right on their websites, to create dozens, hundreds, or even thousands of unique articles. You can even try some of them out for free. It is very easy to learn and to use their software. And the benefits of these services are almost too good to be true. Let me tell you a little bit about these services.

To start with, the best part about these services is that they take your article, and they can spool an unlimited number of unique versions of it. Then they publish a different unique version of your article on hundreds or even thousands of on-topic sites. These spooled articles are unique enough that a duplicate content filter will not filter out these articles. So you will get the benefit of all of your back links for ranking purposes.

This is real efficiency. We are talking about the ability to get your well-written articles published on hundreds of your competitors and your peer's websites virtually overnight. To sweeten the pot, when your articles are published on another site, they won't publish that Webmaster's articles on your site. This eliminates reciprocal linking and will net you hundreds, or even thousands of one-way links.

Unlike most article directories where the number of links you can place in your article are very limited, these services allow you to put up to 5 keyword rich links in each of your articles. It's best to have each of those back links go to a different webpage on your site, not just to your home page.

You should make the links appropriate. So if your article is about baby furniture, and you are talking about cribs, you'll want to link to a page about baby cribs on your site. If you are talking about playpens, you'll want to link to a page that features playpens, etc.

The plans for the future on some of these article spinning sites are to publish your unique articles to thousands of on-topic blogs, and into hundreds of article directories automatically. And remember, every submission will be unique as far as the duplicate content filters are concerned.

Don't get carried away, because this is not a 10 second cure for the huge job of creating hundreds of unique articles and submitting them to hundreds of directories and thousands of your competitor's sites. If you believe that something like that exists, then you probably still believe in the tooth fairy or that the earth is flat.

You still must be willing to put sufficient effort into creating well-written professional articles. And then you must be ready to put effort into creating the synonym words and phrases that the software requires to spool your unique article. But believe me, you can not accomplish in a full month what these services can do in an hour.

As an example of what can be done: I wrote four different articles on different kinds of information that I have available for sale. After only 12 days with one of these services, my articles were on two-hundred-forty-two different competitor site on-topic web pages.

You do the math! With five links in each article, one to my home page and four to different deep linked product pages on my website, that's nine-hundred-sixty-eight links in only 12 days! And I began to see some of those links indexed by the major search engines within that same time period. Use your imagination about what will happen after a month, six months, or a year!

JUST HOW HARD IS IT TO SPOOL ARTICLES USING THE ONLINE SERVICES?

It is very easy to use the software and a 9-year old child could learn the process. You will learn to use it within a few minutes.

Many of these services will allow you to try out their service without charge. They give a 30-day money back guarantee. You will get to try the software for a full month to find out how much it will help your site to improve its rankings and its traffic before you have to pay for the use of the software and the service. I highly recommend this type of service and you will want to give it a test run!

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Albert Weiss is an amateur at SEO. He is NOT a self-proclaimed Search Engine Optimization Guru. However, as a novice, he has created and marketed a very successful and profitable ecommerce website in well under a year. His website is successfully competing with the other top producing ecommerce sites in his industry, many of which have been on the Internet for ten years or more!

Mr. Weiss has documented the steps he took to drive tons of free traffic to his website to make it successful by relying on article spinning, as well as how several other aspects of Search Engine Optimization can make an ecommerce site a big success. He built a Free Search Engine Optimization Information Website just for you! So go to www.ArticleSpooling.com today.

Mr. Weiss has documented the steps that were taken to drive tons of free traffic to his ecommerce site to make it successful by using article spooling, as well as how using several other aspects of Search Engine Optimization can quickly make an ecommerce site a huge money maker. He built a Free SEO Site just for you! So visit www.ArticleSpooling.com right away.

Published March 28th, 2007

Filed in Business

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