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Portable Displays Canada - Display Alternatives

by Richard Hendershot

A great way to boost your store's sales is to attract more customers by making your store visually pleasing. Bulky displays and large banners take up far to much space in a store. The space is far too valuable to waste. An excellent alternative to traditional displays is portable displays! Portable Displays Canada works to offer you great display options for your merchandise. This article will help you learn how to use portable displays to increase your sales.

While traditional displays create visual interest with the use of actual merchandise, they take up considerable space. Each square foot of space that is occupied by a three dimensional display reduces the available space to stock and sell the merchandise by the same amount of area.

Two dimensional displays, such as banners, take up huge amounts of wall space even though they do not take up any floor space. Wall space is equally as valuable as floor space. This will make your store look visually crowded and the customers will be confused as to whether they should look at the two-dimensional display or the merchandise.

An increasingly popular portable display unit is the inexpensive banner stand. It offers a different way of achieving this goal. Such devices have two very simple pieces to hold your banner in place, and even allow for changing graphics from time to time. The display banner graphic is held in place with a simple tension bar.

Banner stands are easy to install and take down, and easy to move around to different locations. They come in many different sizes for your needs. Banner stands even come as retractables, also called "roll ups" where the banner can retract into the base unit.

Savvy business owners, the ones who are always looking for the new and best ways to do business, are finding that the use of portable displays can eliminate "dead" space in their stores and more efficiently use that space to create visual interest in products. For some reason, all stores have "dead" spots that can't be used for either merchandising or storage. These are the areas where you can strategically place portable displays to help educate and inform customers as well as spark their interest in special sales and promotions you are having.

Portable retractable bannerstands are not only a highly efficient use of valuable floor space, they may also help increase your overall sales. Indeed, a recent study by the Institute for Best Business Practices (IBBP) studied bookstores marketing a children's book called "Mr. Orange Visits Europe" with either traditional wall banners or portable banner displays. Stores who used the portable banner display stands sold nearly 23 percent more copies of the book than those using traditional wall banners.

Find out more about these very versatile, very economical banner stands. Graphics are printed in beautiful full color. Units are shipped individually or in bulk across North America.

Published October 3rd, 2007

Filed in Business, Marketing

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