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If there was ever a summer designated as the year of the blockbuster, super-hyped, mega, big-time movie packed with amazing special effects and will make a gazillion dollars by the end of its first day of release, well, 2007 would be it. With sure-fire hits like Spider-Man 3, Shrek 3, Pirates of the Caribbean 3, Harry Potter whatever and Transformers, it looks like 2007 will definitely bring in the big dollars. However, all that money generated from those movies aren't limited to the silver screen.

You can bet that as soon as those movies are released, and maybe even before hand, that the cross-promotional marketing will begin. You'll be bombarded with requests and orders to download the hit theme song from each movie onto your Apple iPod Nano. There will be the home video game ready to play on the Xbox 360. For those who are too busy to stay home, you can play the game on your Sony PSP. Don't forget getting the newest trailer sent to the digital camcorder display feature of your cellular phone too.

The marketing and advertising for these movies aren't limited to the theater, radio or TV screen. If you are connected or using the latest electronic gadget, you'll be targeted and reached with media and marketing information. If you are always plugged into your iPod, you won't be immune to any movie marketing mayhem. If you visit your favorite store or refurbished electronics retailer looking for the hottest game for your Xbox 360, you'll see posters promoting the official video game of the movie all over the store. And the same rings true for the Sony Playstation Portable as well.

Today's technology aren't just vehicles for entertainment, they also serve as potential locations to reach target customers. The new Transformers video game for the Xbox 360 will probably have live scenes from the movie interspersed into it, in order to entice the game player to check out the movie, if he hasn't done so already. Conversely previews, for the new Shrek film will probably have an advertisement in it targeting Apple iPod Nano users to download the new hit theme song. And don't forget the constant barrage of ads that ask people to text a phone number in order to get the latest Harry Potter trivia game sent to the digital camcorder display feature of their cell phone.

It's all about being connected in today's world. Because if you are hooked up with an Apple iPod Nano, Sony Playstation Portable or a Microsoft Xbox 360, you are a potential target consumer. Now, being subjected to all these advertisements and media messages are one thing, but reacting to them altogether is a subject best saved for another day.